11 months ago
Posted in Marketing
A new fad or just a new name for existing practices?
Inbound Marketing is a term coined by Hubspot to describe a modern business methodology which encompasses content marketing, SEO and social media to attract, engage and delight strangers, encouraging them to become customers and eventually advocates for your brand.
This methodology is designed to be more customer-focused and is aimed at creating longer-term relationships as opposed to the quickfire nature of traditional outbound methods (such as display adds and PPC).