Every now and then we're inspired to write about something cool or innovative in the software, web and/or digital marketing spaces. Read on for insight into how we work, cool new things in software and how we can help you grow your business or agency.

1 year ago

What is Inbound Marketing?

Posted in Marketing

A new fad or just a new name for existing practices?

Inbound Marketing is a term coined by Hubspot to describe a modern business methodology which encompasses content marketing, SEO and social media to attract, engage and delight strangers, encouraging them to become customers and eventually advocates for your brand.

This methodology is designed to be more customer-focused and is aimed at creating longer-term relationships as opposed to the quickfire nature of traditional outbound methods (such as display adds and PPC).

What is Inbound Marketing?