Why UX design affects website traffic

Why UX design affects website traffic

Something often overlooked in the world of web design, but that’s leading to huge, positive changes for businesses, we explore why UX design affects website traffic.

Although the concept of creating a valuable and satisfying user experience has been around since the very dawn of consumerism, it’s only in recent years that the same or similar principles have been adopted in the field of web design. 

Known to web developers and designers the world over as UX design, when applied to websites, user experience simply means enhancing the user’s overall satisfaction felt when visiting a website by creating an online space that is beautiful, useful, and easy to use.
So, if UX Design makes a website beautiful, you’re probably wondering how and why UX design affects website traffic?

Why UX design affects website traffic & improving functionality

All too easily mistaken as something entirely focused on design (i.e. how a website looks), UX design’s fundamental principles actually lie within the functionality of a site; the user journey, the micro-moments, the positioning of key elements etc., which all serve to positively affect cornerstone areas of your online presence, such as: 

  • Increasing your conversion rates
  • Lowering your bounce rate
  • Increasing traffic to your website

And UX design achieves all this in the following ways:

Simplifying your navigation

UX design simplifies your navigation which in turn improves your user journey; a website that’s easy to navigate, with fewer menu options will see visitors to your site stick around longer – exploring your website for the information they need. Not only this, but the longer your visitors stay on your website, the lower your bounce rate and the more useful search engines like Google will view your website, helping to push you up the ranking in search engine search results.

Making your content and messaging stronger

A simplified design will help your content stand out on the page, which will serve to strengthen your message and help your visitors find the information they need. Good UX design puts the user – or visitor – at the centre of the design, which inevitably bleeds through into the copy on each page; a well-designed, well-written website with good UX design truly applied is entirely benefit-led and puts the needs of the user before anything else.

Encouraging repeat visitors

Just like a shop or restaurant, a website users enjoy using, that gives them the information they need, and makes them feel good about the decisions they’ve made will see them return time after time. Alongside this, if someone has a great experience on your website, they’ll probably leave you a glowing review and tell all their friends and family about it.

Improving customer satisfaction

For any business - online or otherwise - customer satisfaction is incredibly important; a satisfied customer will not only return time after time, but will tell all their friends and family to use your business, leave great reviews, follow you on social media, and generally act as an ambassador for your brand. Satisfied customers are one of your brand’s most powerful and valuable assets, and a well-structured, beautiful, and useful website can go a long way to satisfy your customers.

Final thoughts on why UX Design affects website traffic

By improving the overall look and feel of your site; simplifying the navigation, making the content more benefit-led, and improving customer satisfaction by making your visitors feel good about the decisions they make, visitors will naturally stay on your site longer, return often, and engage with your brand on various other platforms which will serve to push your website and social platforms higher up search engine search results, and increase traffic to your site.
If you’d like to harness the benefits of UX design, talk to us today.