Search Engine Optimisation, or SEO for short, encompasses a number of activities designed to contribute to ensuring your website gets ranked highly on search engines for specific words and phrases relevant to your industry.
Although it may seem a complicated and comparatively small part of your overall marketing activity, SEO has long been vital to the success of all businesses using online platforms to communicate with their existing customers and attract new ones.
Recent statistics show that over 100,000 searches are made, through Google alone, every second of every day; and if your business appears at the top of even 10 of those searches? That gives you the potential to attract 3,600 visitors to your site every minute.
Of course, like any element of business, search engine optimisation is very competitive and, for every keyword or phrase someone searches, there will be hundreds or even thousands of businesses operating across the world scrabbling to appear at the top of search results for it.
This has inevitably led to a range of different techniques being created and implemented by businesses and marketers in order to appear in the number 1 spot (or as close to it as possible)!
One of these techniques is SEO article and SEO writing.
What are SEO articles?
Simply put, SEO articles are articles published online as part of your content marketing strategy, written to target specific search terms with the purpose of being picked up by search engines for that term.
If, for example, you run a bakery in North London, you may wish for your website to appear at the top of searches performed for ‘North London bakery’ or ‘cupcakes for sale in North London’.
In order to do that, your strategy should be to adopt a range of SEO techniques, including the creation of SEO articles. In our bakery example, your marketing team could write a post titled “The Top 5 Spots to Enjoy a Coffee and a Cupcake in North London,” ensuring the article includes the keyphrase in the following areas:
- The overall blog title
- The first paragraph
- A subheading
However, optimised articles are so much more than simply how an article is written; they’re the images used, the hyperlinks included, and the ways in which the article is shared.
Creating quality content is only half the battle; a huge part of that battle is getting the linking right.
Online Media and SEO article services
Depending on your marketing goals, it can often be worth writing a ‘guest article’ for a popular online media service related to your industry – a digital trade magazine or local news site, for instance – and ensuring you get a number of backlinks in there.
The bigger the reach, the higher your ranking will be.
Thoughts and conclusions SEO articles?
SEO writing requires skill and experience, and it’s important to consider the delicacy of this skill; requiring a gentle balance between getting the search terms in the right places, and ensuring the article is engaging; it’s a complicated procedure that takes time and careful consideration to get right, but will inevitably increase traffic to your website.
If you’d like to explore the potential of including SEO articles in your digital strategy, talk to us today.